INDEPENDENT DEALERSHIPS / PHOENIX & NATIONWIDE
Dealership marketing.
Built around the next sale.
Give your Google and Meta advertising a clear job: reach relevant shoppers, generate qualified inquiries and help your team book appointments. Understand what happens after the click, with sales measurement where your data supports it.
Discuss your dealership campaignA FOCUSED FIRST CAMPAIGN
Your inventory. Your market.
A reason to visit.
Start with one store, a defined budget and a specific outcome. Choose the campaign your inventory and sales team can support before expanding to more channels.
Meet shoppers looking now
Plan Google Search campaigns around relevant vehicle and dealership searches. Match geography, ad copy and landing pages to available inventory; review search terms and exclusions as the campaign runs.
Google Ads managementGive people a reason to inquire
Use approved vehicle photos, offers and clear copy on Facebook and Instagram. Test messages and a suitable lead-form or website journey, with qualification questions your team can act on.
Facebook & Instagram adsKeep the offer current
Develop hooks, headlines and creative variations from your approved assets. Agree on an inventory-update process so sold vehicles and expired offers can be removed or revised promptly.
Ad creative & testingFOLLOW THE OPPORTUNITY
Beyond clicks.
Toward dealership outcomes.
Agree on what makes an inquiry qualified: the shopper’s needs, location and vehicle interest. Then review appointments, visits and sales where the store can supply reliable outcome data.
GA4, Google Tag Manager and call tracking can support measurement. CRM/DMS access is assessed individually; supported connections or structured exports can help match outcomes. Reports distinguish platform conversions from matched sales and explain gaps.
Conversion tracking & reportingReview media spend separately from management fees and compare lead quality with acquisition cost.
Record booked appointments and shows when your team has a consistent follow-up and reporting process.
Evaluate matched sales, acquisition cost and gross profit when usable data is available. A platform lead alone does not prove a sale.
BEFORE WE LAUNCH
A clear scope.
A store ready to follow up.
Share your dealership website, location, inventory focus, current advertising setup and budget range. Tell us how inquiries reach your team, who handles follow-up and which CRM or DMS you use.
We review account access, the landing-page journey, approved assets and measurement readiness. Your proposal defines the channels, campaign limits, creative work and reporting cadence. You approve the offer, assets and budget before launch.
New filming, website builds, ongoing SEO, inventory feeds and custom CRM/DMS integrations require an agreed scope. Additional channels are considered when the budget, creative and measurement justify them.
CHOOSE THE FIRST OBJECTIVE
Vehicle inquiries or service appointments?
For vehicle sales, focus on an inventory segment and the shopper’s next step. For stores with a service department, a separately scoped campaign can promote a specific service and measure booked appointments.
Existing agency? Start with a defined gap rather than duplicating campaigns. Manufacturer and co-op requirements are reviewed where applicable.
Request a dealership proposalGood questions.
Clear answers.
Do you work with independent or franchised dealerships?
Our initial focus is independent car dealerships. For franchised stores, we assess your existing agency, manufacturer requirements, approved-provider rules and any co-op eligibility before defining the work.
Do you replace our current marketing company?
We can scope a specific campaign or measurement project alongside your current team. We review account ownership, existing campaigns and responsibilities first so budgets, tracking and lead routing are coordinated.
Can you connect our CRM or DMS?
Compatibility depends on the provider, permissions, available APIs or exports and the data you can supply. We assess access before promising a connection. Custom integrations and subscriptions are scoped separately; they are not automatically included in campaign management.
Do you guarantee appointments or vehicle sales?
No. Outcomes depend on inventory, pricing, the offer, competition, media budget and your team’s follow-up. We agree on success measures, explain tracking limits and use the available evidence to guide campaign changes.
Is advertising spend included in your fee?
No. You pay the advertising platforms directly. Vozzali’s management fee, setup work and any optional tools or integration work are listed separately in your proposal.
Do you only work with Phoenix dealerships?
Vozzali is based in Phoenix and can work remotely with dealerships across the United States. Each campaign is planned around the store’s actual market, inventory and operating capacity.
YOUR NEXT CAMPAIGN
Make every
dealership ad count.
Tell us about your store, inventory and the outcome you want to improve.