SEARCH / HIGH INTENT
Google Ads management for your business.
Get in front of people actively searching for what you sell. We build Google Ads campaigns around your offer, service area and sales process, then use lead quality and business outcomes to guide the next decision.
Discuss google ads managementMATCH THE CHANNEL TO THE JOB
When this service
makes sense.
Google Search ads can suit businesses with a clearly defined service or product that people already search for. Local service providers can prioritize calls and quote requests; online stores can prioritize purchases and product economics.
What to consider first
High-intent searches can be expensive. If your landing page is unclear, your service area is too broad or calls go unanswered, buying more clicks can magnify the problem. We review those constraints before recommending more spend.
Explore your advertising economicsWHAT WE CAN TAKE OFF YOUR PLATE
A focused scope.
Clear deliverables.
We assess your existing setup, agree on priorities and put the deliverables into your proposal. The scope is tailored to the work your business needs.
Platform media spend is separate from the service fee. The number of channels, creative work, tracking setup and reporting requirements affect the quote.
- 01Keyword and search intent research
- 02Campaign and ad group structure
- 03Responsive search ad copy and extensions
- 04Negative keywords and search term review
- 05Location targeting and budget pacing
- 06Conversion tracking and performance reporting
FROM PLAN TO IMPROVEMENT
How we manage the work.
Map demand to your offer
Separate service, product and research intent. Choose keyword themes, geographic coverage and exclusions around what you actually sell.
Build a relevant search journey
Group related searches, write responsive search ads and relevant assets, and send each ad to a page that answers that search. Review contact forms, phone calls and purchase paths.
Validate before scaling
Check conversion events and budget limits. After launch, review search terms, wasted spend, lead quality and bidding decisions against your agreed goal.
A SMOOTHER START
What we need
before launch.
We review permissions and readiness with you. Account access is arranged through the platform’s permission tools; passwords are not needed in your quote request.
- 01Your service area and most profitable offers
- 02Access to your Google Ads account and conversion tools
- 03A working landing page, form or checkout
- 04A way to record whether a lead qualified and became a customer
HOW WE EVALUATE PROGRESS
Qualified inquiries, cost per qualified lead and sales where your data supports it.
Search terms
Are we buying searches that match the services you deliver?
Cost per qualified lead
Media spend divided by qualified inquiries—not every form fill.
Revenue and acquisition cost
Where reliable sales data is available, compare customer acquisition cost with the value of the sale.
Reporting should help you make a decision. We separate platform metrics from verified business outcomes and explain where the data is incomplete. See how qualified lead cost is calculated.
Good questions.
Clear answers.
What does Google Ads management include?
The scope can include account review, keyword research, campaign setup, ad copy, tracking checks, ongoing optimization and reporting. Your proposal defines the deliverables and cadence.
Is advertising spend included in the management fee?
No. Platform ad spend and Vozzali’s service fee are separate. The proposal makes both clear, so you know what funds media and what funds campaign management.
Can you improve an existing Google Ads account?
Yes. The review starts with search terms, campaign structure, conversion definitions, locations, creative and landing pages. We prioritize fixes before recommending a rebuild.
How quickly can Google Ads produce results?
Ads can receive traffic once approved and serving, but dependable performance decisions need enough relevant conversion data. The sales cycle, budget and search demand affect how long that takes.
YOUR NEXT MOVE
Let’s give your
marketing a purpose.
Tell us what you sell, who you want to reach and what success looks like.